About Us

Darkhorse Research

and

Why Darkhorse Research can help your Internet Marketing Strategy.   

There is a saying where I live that "To be old and wise you must first survive being young and daft". As I have become older I realise how prophetic these words are. Moreover, how I should not define my 'daftness' as a failure but as part of the learning curve of life. We each have a choice when errors are made: to continue doing the same thing eventually becoming despondent and downtrodden or learn from it and move on.

Being in business is not an easy ride especially if you have large capital investment. The capital investment becomes like a member of your family consuming every waking moment, when it’s sick you have to nurse it back to health just like a member of your family. I have been down that road and worked until I could not hold a spanner anymore because my hands were so sore from working 20 hour days to finish projects or not being able to sleep, caused by the adrenalin of having to be one of the best in the world all day, every day for days on end.

What have I learned?

THAT HARD PHYSICAL WORK WILL KILL YOU BEFORE YOU CAN REAP THE REWARDS!   

That does not mean to say that you should not engage in hard physical work, it just means that you should work smarter and live!

My endeavours have been hard but now I am on a different track, Internet Marketing - one that is making me financially independent without killing me. The object of this site is to help you follow the same route. Read everything on this site, ask me questions if you want (via email) above all return when you can because as I find new tools to make your marketing strategy easier I will let you know in these pages. Even better subscribe to my newsletter and I will keep you informed of developments. Don't worry I will not fill your inbox full of rubbish like some marketer's because ultimately you will do what I do and unsubscribe because of information overload. I believe in bite-size chunks of useful information at irregular intervals.

Now a little about why I called the business Darkhorse Research.

The definition of a “Darkhorse” in the Readers Digest Universal Dictionary is: A secretive person, especially one whose capabilities or talents are not yet revealed.

I have had a long and varied career in business and my competitor’s colleagues and friends have occasionally referred to me as being a bit of a “Darkhorse” when I have changed direction or implemented something new when they were not expecting it.
The only bit of the definition that maybe isn’t accurate is the word “secretive”; in my case I would prefer that to be “Quiet”.

Regards
Pete Cochrane.